Does Domain Registration Length Effect Search Engine Rankings?
Learn Web Hosting Help and Information on mps-web-hosting.com. Does Domain Registration Length Effect Search Engine Rankings? article will help answer your questions on Web Hosting Help and Information.We at mps-web-hosting.com specialize in Web Hosting Help and Information. Web Hosting Help and Information at mps-web-hosting.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
Does the length of your website's domain name registration affect the search
results at Google? This question has come up recently and a lot of website
owners have been wondering about it, especially since it was mentioned in a
patent awarded to Google in April. According to the patent, 'Certain signals may
be used to distinguish between illegitimate and legitimate domains. For example,
domains can be renewed up to a period of 10 years. Valuable (legitimate) domains
are often paid for several years in advance, while doorway (illegitimate)
domains rarely are used for more than a year. Therefore, the date when a domain
expires in the future can be used as a factor in predicting the legitimacy of a
domain and, thus, the documents associated therewith.' According to this
statement in the patent, domains that expire in 10 years are more valuable and
legitimate than domains that will expire in less than a year.
Google, in general, is always looking for ways to weed out the bad (spammers)
from the good (legitimate) websites. I suspect that they looked for a pattern
among the good, legitimate websites and found that most good, legitimate
websites have a commitment towards their business and their domain name-they
register it for a long period of time. In other words, the theory behind all of
this is that if you register a domain name for several years it shows Google
that you're committed to that domain name. If you register a domain name for 1
year then you're not as committed to that domain name. A lot of spammers use
'throw away' domain names and register them for only a year. So, Google uses the
length of time that a domain is registered to determine whether the owner of
that domain name is committed to it or not.
One domain name owner I talked to recently told me that renewing his domain
names once each year was a part of his business plan. He made a certain amount
of money each year from each domain name/website, and he didn't want to cut into
the profits of each site by renewing each domain name all at once for several
years. 'Renewing a domain name for 10 years or even 2 years ahead of time means
that I have to spend more money. If I have to come up with $50 or $100 more per
year for the domain renewal fees it cuts into my profits', says John, who wished
to remain anonymous. John's website is probably exactly the type of website that
Google wishes to identify. Google is looking to identify quality,
well-established websites whose owners are committed to their domain names.
According to the statements made in Google's patent, Google thinks that websites
that have been renewed for a long period of time meet that standard.
Should you renew your domain name for a long period of time? And if so, how long
is long enough? If you want to stay ahead of your competition, then you might
consider looking at the length of time your competitors have registered their
domain names. If your competitors have generally renewed their domain names for
one or two years, you might consider registering your domain name for 5 or 10
years. While putting off your domain name's expiration date might help your
search engine rankings, keep in mind that this may be only a small boost (or a
'tie-breaker' among two websites) when it comes to the actual search engine
rankings. And, be aware that just because Google has a patent on the idea it
doesn't mean that they're actually using that criteria now to rank websites.
They, too, want to stay ahead of their competition (mainly Yahoo! and MSN).
I've registered the domains that I really care about for at least 10 years.
Initially, I registered these domains for a long period of time because I didn't
want to lose them-and I didn't want to go through the somewhat-lengthy annual
process of renewing them every year. Since most domain names I own come up for
renewal at different times during the year, it seemed as though I was renewing a
domain name at least once a month-and renewing them for a few years put it off
for a while.
Expired domain name buyers are prevalent nowadays. If your domain name expires,
there's a good chance that someone watching will register your domain name
within seconds after it expires. If, for whatever reason, you don't renew your
domain name, someone watching a 'watch list' of expiring domain names will try
to capitalize on the online business that you've built over the years. They know
that there is potential website traffic they can have simply by renewing your
old domain name. By renewing your domain name for several years, your domain
name won't expire for a while, and it won't be opened up to expired domain name
buyers.
If you really want to stay ahead of the competition, you might consider
registering or renewing your domain name for 100 years. Currently, Network
Solutions (www.netsol.com) is the only registrar offering the 100 year option,
which costs $999.00. GoDaddy (www.godaddy.com), currently offers to renew or
register a domain name for 10 years, at a discount of $6.95 per year. Dotster (www.dotster.com),
another leading registrar, offers domain name registration and renewals for up
to 10 years at a cost of $129.95.
What's the bottom line? If you're committed to your online business, your
website, and your domain name, then renewing your domain name for a long period
of time will not only stop expired domain buyers from registering your domain
name when it expires, it will show Google that you're committed to it-and that
may give you a boost in the search engine rankings, as well.
Rocket Spanish. - Cutting Edge Interactive Audio Course! High searches, check out learn spanish in Overture or Google. High conversions!
15,000 Mb Hosting For $4.95/mo. - 4.95 web hosting, Free domain registration! Free setup and online website builder included.
Hosting Excellence is a hosting company that reaches “outside of the box” according to their site and we will give them one thing, their site sure doesn’t look like the standard hosting company web site. It’s more of hosting site meets marketing sales tool, and the difference may just win this company more customers. [...]
Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31
|
More Articles:
1. Web Hosting Dos and Don'ts By Michael Shelton
Web Hosting DosFollow these guidelines and you will have a better chance of finding a reliable hosting solution.ResearchSpend time reading what others have to say about the hosting companies you are looking at. Read reviews and investigate into the history of the company. How long have they been in business? What data centers are they located in? How many customers do they have and do they have enough employees to support them? These are all questions you should know before choosing a web host…
2. How to choose a Hosting Web Package Cheap
If you're looking for a hosting web package cheap there are many things to consider. To find a hosting web package cheap you really need to do your homework and search the internet for the right host for you. But beware, just because a company might offer a hosting web package cheap you really need to look at what the package offers. Check the Disk Space. Many companies offering a hosting web package cheap may only give you a limited amount of Disk Space like 100 or 150 MB(megabytes). That's O.K…
3. Top 6 Ways to Promote Your Web Hosting Business Part 2 By Ispas Marin
Here are the following three methods that can help you improve your web hosting business. These three are targeted towards the service you provide:1. By offering some kind of special offers you can literally see your traffic soar. You can make a special offer reducing the price of the bandwidth to half, if the price for 100 Mb would be $10 you could make a special offer to $5. This way the customer would save $5 and this is a thing a lot of people are interested in.For a good profit special ru…
4. Your web host could be the reason why you are a sitting duck for a DDos attack
Just as we have been forced to face terrifying new terrorist attacks in the offline world that threatens our very way of life, online and less publicized dangers are an increasing and terrifying threat.Few people realize that your choice of web host has a lot to do with just how secure your web site is going to be against attack. Even a simple assault from a lone hacker will tend to be easier with an unprepared web host with less resources and experience.But the real terror emerges from Ddos att…
|
