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decided to take the plunge! You've investigated a good name for your idea. You've decided it's time to start searching for a home for your Internet vision. By golly, it's time to start your own enterprise! You're tired of all the reading and research! You're ready to go mano-a-mano! But, there are a million and one providers available! How do you choose? What should a first time entrepreneur get? Thankfully, there is a way to come upon a good choice! Read on and I'll explain what you should examine when making your selection. The main thing to consider is what kind and how many services are you going to need. What do you think are the most basic things you want your website to do? Those are practical considerations since you don't want to leave out some essential service; all the same, you don't want to buy more than what you really have to. The general trend appears to be in favor of providers that offer many integrated services (built-in); it makes perfect sense getting all the services you'll need from one location. As an added bonus, it does make administration easier since you don't have separate accounts to deal with. You'll also save money because the packages are less expensive than buying extra services piecemeal. You do have to be careful when choosing packages because you could pay a high price for things your startup can't use or won't need! The trick is to get all that you need and provide a little room for future expansion. When it comes to this buying decision, pricing - though always important - should be your last consideration. Services, room for growth and price are the basic elements of your purchase decision. Let's take a look at each one: Services: You don't want to skimp on this one! Think about all that you'll need and get it. Mainly, you'll need a way to bill your customers, track their interests and stay in touch with them. You have to make sure your provider offers all the services you're going to need to process Credit Cards and email. In particular, services related to initial customer contact and follow up with sequential emails. Another item to consider is the ability to track your visitors and learn what their interests are! You should look to get as many integrated services as you can. That's so important because it's VERY expensive to order them after the fact. Room for Growth: If you think you'll ever branch out, this is something to consider: Will you be able to create additional Internet addresses linked to your main account, at no extra cost? Some providers allow you to take advantage of that feature; a point well worth considering for future expansion. Pricing: When considering how much to spend, you have to take into account all of the above plus your financial situation. Only you know how much you can afford to pay. Extra Considerations Since only you know what kind of enterprise is going to anchor your initial Internet adventure, you should consider all aspects related to it. As an example, if you're going to offer sound and streaming video to your customers, your needs should be met by a provider that has all the specific requirements needed for those services. Hosting AND a source of Income There are some providers that will offer you discounts or financial incentives to bring in subscribers. A point to consider because you get two birds with one stone: A home for your enterprise and a way to make a steady monthly income from your referrals. I've heard some folks are making a very good living doing that! Hunting for a place to host your Internet venture is a big decision that will affect your entire Web operation. You should take your time and consider all the angles. It's something so basic! Making the right choices will make your first Internet presence a streamlined and productive affair. ============================================== by Francisco Aloy (C)2004 Francisco Aloy
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