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If you run a website hosting business, you already know the challenges in the business. Thousands of competitors are just a click away, ready to undercut your price. Potential customers see hosting as a commoditiy and shop by price. Several directories like Hostreview, Acehosts and Hostindex make it easy to comparison shop. How can you get more profits from your business under these conditions? FIRST, GET THE CUSTOMER Calculate the lifetime value of your customer. For example, let's say the average customer stays with you for 15 months and pays 16.95 a month. That means their lifetime value to your company is $254.25. So every customer you acquire makes your business (on average) $254.25. If a visitor comes to your website, then leaves to comparison shop, you have more than likely lost that sale. Have you invested in sales copy that compels your visitors to buy from you? Does your website help him to see that you are the best choice for his situation? Showcase your credibility, guarantee services and offer incentives to try your service. Make it easy to buy from you. NEXT, KEEP THE CUSTOMER Because each customer is hard-won and the value of the customer is so high, you'll want to make sure you have the support services that keep your customers happy. Once a customer leaves you for another website host, he's gone forever. You probably already make customer service a priority, with email answered in a timely fashion and well-trained technical support. Go the extra mile. Don't wait for customers to contact you. Ask your customer how you're doing. THEN, SELL MORE TO THE CUSTOMER The customer has already bought from you. There is familiarity and trust. You can easily offer complimentary items to your current customer list. The major concern of your customer is how to succeed online. It's easy to offer online marketing tools, ebooks and additional services. It can be as simple as joining an affiliate program for an item your customer may need, then making him aware of the item. Focus on these 3 areas, getting the customer, keeping the customer and selling more to him. You'll enjoy higher profits in your website hosting business. Royalty Free Coaching Products. - Keep 100% of the profits by selling your own royalty free coaching products! Instant Article Submitter. - Amazing Breakthrough Software Stuffs Any Website You Want Full Of Free Targeted Traffic. Here's your daily hosting industry news briefing for Monday, July 17, 2006 Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 |
More Articles:1. How to Choose a Web Host By Paul Herbert Once you decide that you need web page either for your business, non-profit organization or simply a fun personal page, you then have the Herculean task of choosing a web host. Hopefully, the host you choose will be easy on the pocket, and offer maximum uptime, enough bandwidth support, appropriate web-space, and excellent customer service and support. Most web hosting services will not excel in all areas, however if you take the time to make an informed decision you can have it all!The type o… 2. Does Your Host Fight Spam? Virtually anyone with an email address knows what Spam is, and has, perhaps, considered giving up the speed, convenience, and simplicity of email because of it. Those who have their own websites are more vulnerable than the average person with a single work or home email address from their company or Internet Service Provider. Email addresses visible on a website can quickly become Spam magnets, as automated programs, similar in form to search engine spiders, roam the web, looking for addresses… 3. Web Hosting Web hosting is a service that allows you to put your website (domain name) on the internet. After you have thought of a name for your website and registered the domain name, the next step is to find a web hosting service from a web hosting provider. There are basically three types of web hosting services a web host will offer. They are shared web hosting, dedicated server hosting and virtual private server hosting. A shared web hosting plan is when multiple customers share a server. Each cust… 4. Unlimited space and bandwidth, Is it possible? <strong>Unlimited space and bandwidth, Is it possible? </strong> Web hosting provider with unlimited space and bandwidth? Bandwidth is the most important, since I’m running media services. If anyone knows some providers which have been proved their reliability, please share it. This is the question most of the person in the world of web hosting world asks for. Being myself running a media services site http://www.pakimp3.org ask the same question over and over again to… |
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