New Techniques for Marketing Your Web Hosting Company in 2006Learn Web Hosting Help and Information on mps-web-hosting.com. New Techniques for Marketing Your Web Hosting Company in 2006 article will help answer your questions on Web Hosting Help and Information.We at mps-web-hosting.com specialize in Web Hosting Help and Information. Web Hosting Help and Information at mps-web-hosting.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
There are many ways to market a web hosting company. Traditional methods include web hosting directories, banner ads on webmaster sites, search engine placements, ppc advertising, and so on. These are all effective methods if used and managed properly. These techniques, however, market primarily to a limited target audience: Webmasters, Programmers, Graphic Designers, and small hosting companies. With the evolution of web hosting and website builder tools, as well as the ongoing education of the common person, the average web hosting customer is no longer a Webmaster. It is more likely an alumni association, a church, an artist, a soccer club, or a family photo album. Recently, the staff of Hostchart.com analyzed the signups from several popular web hosting companies across the month of January, and here is what they found: the number of signups from people in the industry was less then 20%. Over 80% of all Hosting customer signups were from people who are not Internet professionals! So, how best does a Hosting Company target such a wide audience? Assuming that 80% of your customer base is non-internet professionals, a Hosting Company's marketing methods should be greatly expanded beyond Webmasters alone. If your marketing budget includes online marketing only, then some potentially rich areas to find Hosting customers may be on sites like Vacation/Travel websites, Investment sites, Retirement websites, or any site that has a potential customer base with expendable time and/or income. If a Hosting Company's advertising budget includes non-Internet methods, it may want to consider marketing on billboards, in newspapers, phone directories, or even brief commercial ads. GoDaddy has proven how powerful a TV ad can be with it's provocative Superbowl ads the last two years. Even a simple advertising method like handing out free t-shirts can have a farther-reaching impact on branding a Hosting Company's name than one might think. Another noticeable change in the Web Hosting industry is the comfort level customers have with switching Hosting providers. Historically, customers did not change hosting companies. Most people were not comfortable moving their website for fear of downtime and lost data. The times have changed. People are more educated on websites, and there are plenty of web Hosting services that will move sites at minimal charge and without downtime. People feel free to move from Host to Host when they are offered a better plan. It is an increasingly competitive market, where companies must find new and better ways to stand out from the competition, whether that be from decreased cost, increased Customer Service, or farther reaching advertising campaigns. But Hosting Companies need not lose heart, for although competition is increasing, the number of people Worldwide who are getting connected to the internet is increasing at an exponential rate. It is a good time to be in the Hosting Industry! About the Author: Rodney Ringler is President of Advantage1 Web Services, Inc., which owns a network of Web Hosting Informational Websites including HostChart.com, ResellerConnection.com, FoundHost.com, ResellerForums.com, and HostingKnowledge.net. Rodney has over 15 years industry experience from programming to internet marketing.
The Cheap Web Hosting Report has been updated for May 2006. The Top Hosts for May are: Visit The Cheap Web Hosting Report's main page to read our full report including honorable mentions and suggested special needs hosts. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 |
More Articles:1. Start an Internet Business in 5 Easy Steps! Want to start an Internet business? Great! Let's get started quickly by looking at five simple and necessary steps to getting your Internet business off the ground.1. Select Your Domain Name - It is very important to select the proper domain name for your business. Why? It's how customers will find you online. A couple of simple pointers: shorter is usually better, I'd stick with a .com name - not one of the other top level domains. It can also help search engines to list you higher if your doma… 2. A Note on Free Web Hosting There are literally thousands of places to get Free web hosting. Maybe you already have one. Are you happy with it? Do you wish you could do away with the advertising you must put up with? There a number of reasons why you should not use free web hosting. If you only have a personal website for friends or family, than a free website is fine. However, if you are trying to sell a product or attract people to your website, it is a bad idea. Here is why.1. Free Websites have no guarantee. They may … 3. eAccelerator for PHP What is eAccelerator? ---------------------- eAccelerator is a free open source PHP accelerator, optimizer, encoder and dynamic content cache for PHP. It increases performance of PHP scripts by caching them in compiled state, so that the overhead of compiling is almost completely eliminated. Also it uses some optimizations to speed up execution of PHP scripts. eAccelerator typically reduces server load and increases the speed of your PHP code by 1-10 times. eAccelerator is a fork of TurckMMCach… 4. Changing to a New Host? No More Worries! By Priyanka Agarwal John's online business is expanding. His customers are increasing day by day. However, he feels very frustrated at the moment as he finds his website is 'down' about every 4th day. Whenever he calls up the support team of his web host, he gets the same old answer that his problem will be rectified soon. If the problems do persist it will surely hamper his business. He has been with his present hosting provider for the last year but now he feels he has to find a new web host as soon as possible… |
||||
