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Blunder #1 - Contact Information Make sure your web host has contact information available to you 24 hours per day, 7 days per week. This should be in the form of phone numbers as well as e-mail addresses that correspond to the web host domain name. Make sure you are dealing with a real company that is serious about both their business and yours. Blunder #2 - Lots of Bandwidth If you are using a free or cheap web host then more than likely you will not have a lot of bandwidth which could cause you problems with your website. Even if you have to pay a little bit more money, it is worth it to gain additional bandwidth. Make sure you ask about this before signing up with a web host. Blunder #3 - Generous Disk Space Many times people find a cheap or free web host and just sign up without ever checking for the amount of disk space. A questing to ask yourself, what happens when the diskspace is filled up? Make sure that the hosts you are considering provide generous amounts of diskspace, if it is limited you might consider using a web host that is larger and offers more services. Blunder #4 - Web Host Domain Name Make sure the company domain name matches the web host company name before giving out your credit card information or hosting your website with them. On the Internet it is up to you to decide whether a company is legitimate or not, check out the domain and company name to find a match to be sure. Blunder #5 - Security Regardless of the web host you use and your website design you must ensure that you have secure websites for purchases where people will enter the banking and or credit card information. If your site does not appear to be secure, customers will leave. You want to avoid this at all costs and go to all lengths to make customers feel secure and confident buying from your site. Blunder #6 - Plan Ahead Make sure you have a plan for the future and an idea of your websites growth. Without this you could run into some serious problems if you outgrow your website, shopping cart, or bandwidth too quickly and do not have a plan on how to handle things. Make a plan for slow, medium ,and fast growth so you will know what to do in every situation. Blunder #7 - Slow Server Make sure you web page loads within 10 seconds for a 56 k modem. If not, then people will leave your site before the page ever opens. The reason for this is people are looking for instant gratification on the Internet. If you cannot provide them with the information that they want in a timely fashion, they will leave. It's as simple as that. Blunder #8 - Design Make sure that whatever web host you use allows you to design your site for ultimate success. If there are any rules or regulations regarding your site design that will possibly impact your sales and the way customers perceive your site then find another host. There are plenty to choose from. Blunder #9 - Checkout Ensure the checkout process is clear, easy, and to the point. People want to buy their products without giving you a ton of personal information. Let them do that or simply make certain fields optional if you are trying to conduct market research. Blunder # 10 - URL You want your own personal URL that reflects your business and services. Do not use a free host that gives you some kind of space using their URL with some additional information at the end of the URL that directs it to you. Spend the money and get your own URL that is unique, easy to use, and says something about your company. It will be worthwhile.
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