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Fact: Advertisers paid an average of $2.4 million per 30-second spot. Fact: Go Daddy advertised <strong><em>twice</em></strong> in the last Super Bowl. Question: Was it worth it? According to Bob Parsons, CEO of The Go Daddy Group, via his blog, it was a great way to spend advertising dollars. Mr. Parsons opined, ''I'm proud to report that Go Daddy unquestionably had the very best ad in this year's Super Bowl and I've got the numbers to back it up.'' According to data provided by Go Daddy, the company experienced an incremental 1.79 million visitors to the www.godaddy.com website in two days. On Super Bowl Sunday, visits were up by 880,000 more visitors than normal. On the following day, Super Monday, visits continued to be strong and were also up by 910,000 more visitors than normal. Let's just examine those numbers for a minute. According to data provided by Cheap Web Hosting Directory (www.cheaphostingdirectory.com) in its Pay-Per-Click Keyword Index, (www.cheaphostingdirectory.com/payperclickcomparison.html) the cost of web hosting related keywords is currently averaging around $5.00 per click (visit). So the math goes like this: 1,800,000 visitors x $5 per visit = $9,000,000 dollars worth of visitors. However, Go Daddy only paid $2.4 million each for 2 ads = $4,800,000. So according to those metrics, Go Daddy made a cool $4.2 million. That's just in the first 2 days. Wow. That's big money, even for Bob Parsons. Experience has shown that spending millions to advertise in the Super Bowl will pay off for some and be wasted dollars for others. According to an online survey by InsightExpress, half of the 130 million viewers of last year's Super Bowl tuned in just to watch the ads. Larry Weber, CEO of new-media consultancy W2 Group, told internetnews.com that ''The majority of the ads were going to be pointing people to digital destinations.''
Additional data seems to back up Go Daddy's claim that the ads were a big success. 80% of business performance services provider Akami's Super Bowl spikes were attributable to traffic going to GoDaddy.com. Akamai monitored the usage and reported that there was a spike of 164,000 visitors just before half time and another spike of about 780,000 after the game. They also reported that viewers going to GoDaddy.com represented 80% of the traffic during the spikes.
What is a Content Management System? A Content Management System (CMS) is a third party software application which allows web site administrators to add, update or delete content, photos, and documents to their web site in "real time". Many web sites are modified using these web-based tools as they require little to no knowledge of HTML or web scripting languages. CMS programs make it easy for a webmaster or site owner who does not know HTML or have access to a WYSIWYG (What You See Is What You Get) HTML Editor, such as Macromedia's Dreamweaver, to update their site. In today's high paced web world, a good CMS is integral to the efficient operation of a... Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 |
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