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He or she will offer you “digests” (Heavily edited needless to say), will regret that your server does not have statistics installed (highly improbable), or will just say “I’m sorry?” and change the subject. The excuses for sitting on this crucial source of data are many and various because Webstats alias web server statistics are the only cast-iron method of showing how well – or how badly – your website is actually doing. Used in a positive fashion with a cooperative webmaster, web stats are the ideal fine-tuning tool for improving your websites performance and discovering who your customers are, what they are doing on your site and how you can help them to do it better. This is going to be a simple journey through the basic terminology, so that when you are confronted by the data in question there will be no mysteries for you. Generally there are two flavours of statistics programs, although others do exist. Either “Awstats” or “Webstats” should be preinstalled on your server and will only require accessing with the password for your hosting. The task they perform and the terminology they use is virtually the same, I just find the Awstats interface a little clearer. How it works. The server where your website lives is cleverer than you might think. It is aware of a number of factors about the people viewing your site. It notes where they are from, what pages they request or download, how long they stay on site and even where they are from. Every web server does this. For the paranoid, the server does not know your name and address – but it does know that someone from IP address 195.258.458.102 connected at 22.45 (server time) and requested the page “index.htm” which was successfully downloaded. Each request, its source and the result of the request goes into the log files on the server. Awstats and the like read this information and present it all as easy to read graphs and tables using the following standard terminology. What it Means. Phrases like “monthly totals” you can probably puzzle out without my help! The slightly more complex stuff is as follows: Hits. Hits are for impressing the uninitiated. One page with four images on it makes five hits. This measurement is of very limited value and can be safely ignored. Visiting our five-file page and hitting “refresh” three times will get you fifteen hits. Fun – but of very limited value. Files. A “hit” that actually returned something from the server. (Not all hits return data – files may be cached on individual computers and so not need downloading or files may be missing and so not downloadable. Missing pages – for example – are “hits” but not “files”.) Pages or Page Views. Now it begins to get interesting. How many pages are actually being looked at (requested). 100 visitors viewing 200 pages means – on average – two pages per visit. Unique Visitors. The biggie. This figure counts the number of unique internet addresses that have been to your site. Visit our five file page and hit refresh ten times - fifty hits, ten files (the images will not need to download twice), one unique visitor. Exactly what we need to know, how many people have seen our site. Visit Duration. How long each “visit” stayed on site. The implications are obvious if no-one stays more that 30 seconds. Referrers or Referring Sites. Who is sending you traffic – this will include other pages within your own site, so no surprises if you appear to be sending traffic to yourself! Search Terms and Search Strings. What people who search for you are using to find you. Browsers, User Agents, and Operating Systems. This tells you what browser people are using to view your site. If you get a lot of Firefox users, for example, make sure your site is Firefox compatible. Entry and Exit Pages Where viewers arrive on-site, and where they leave. If everyone walks away from a specific page, ask yourself why. What Comes Next. So – get access to the control panel of your hosting right now. If for some reason your webmaster cannot give you the password, no problem. Offer to view the stats with him (or her) at their office – their input should be useful anyway - but insist that you want to see them live on the server. (Make sure that its your server you are viewing too!) It’s a simple exercise of logic to decode what is going on with your site behind the scenes, and it will help turn a website with the most lacklustre performance into the killer marketing tool your company deserves. And that you already paid for!
If you’re into Ruby on Rails, the plans at RailsPlayground are definitely worth a second look. We’ll be taking a look at their Guru Plus plan which is priced at $9 per month if you select the monthly billing option, or $8 if you select the yearly billing option.
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More Articles:1. MS SQL / MySQL - A Case Study Contact: John Malco Tel: 1-888-898-9699 Cell: 206-799-9696 MS SQL SERVER 2005 POWERS DATA DRIVEN SITES Case Study of Two Web Hosting Companies The release of Microsoft SQL Server 2005 on November 7th 2005 created a buzz around the office for IT professionals. The use of SQL server by businesses as in an in house data server has become increasingly more popular, this same popularity is now beginning to shift to the web hosting industry. With the release of MS SQL 2005 Microsoft had this… 2. The #1 Factor New Webmasters Forget to Consider when Choosing a Web Hosting Plan By Chris Hunt The ProblemToo often new webmasters sign-up with the first good hosting plan they see; they purchased a domain name, built up a site, generated a small income, and decided "Hey, this works, I should make another site". From there the webmasters purchase a new domain and begin working on a new site only to realize that their hosting plan supports only 1 pointed domain; they will have to purchase an entirely new hosting plan for each new domain name.The number of “pointed domains” a web hosting… 3. Web Hosting Operating Systems Explained By Ispas Marin A few time ago appeared a lot disagreements between opinions on the internet regarding, which is the best operating system for web hosting. There are people who hate windows, there are people who love FreeBSD and many others.The thing is that the best system that suits you depends on what you are doing. The servers and the softwares, all run on a program named operating system. on a personal computer you will probably have windows ME, XP, NT or something similar to those. You can call this pro… 4. Change cPanel Security Settings The following are a few security tweaks you can do to your dedicated server if you are running cpanel / whm. The following changes are made in the web host manager. 1. Login to WHM as root. 2. Server Setup Tweak Security 3. Enable php open_basedir Tweak 4. Enable SMTP tweak. 5. Optionaly enable mod_userdir (This will let your users preview their site at your_main_domain/~username) Origianl: http://www.ukwebmasterforums.com/t4919-change-cpanel-security-settings.html Web Hosting UK (http://ww… |
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